The Museum's Mission:
Throughout its two-century-old history, the cocktail has influenced music, theater, art, film, and politics around the world. The Museum of the American Cocktail is a nonprofit organization that celebrates this true American cultural icon. Founded by Dale DeGroff, and several of the world's most passionate cocktail authorities and historians, the Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. Our mission is to create a self-sustaining museum and tourist attraction that celebrates and preserves a rich aspect of American culture, while providing educational resources for professionals and the public in the fine art of crafting the cocktail through a series of mixology seminars conducted by the world's foremost authorities on cocktail history and American cocktails. We also aim to broaden career opportunities in the spirits industry and encourage more participation from women and members of under-represented groups in the field.
Museum Collections & Exhibitions
The Museum of the American Cocktail™ leads visitors through the fascinating
two hundred year history of the American Cocktail. At its exhibit in famous New Orleans, The Museum of the American Cocktail™ contains a
mind-boggling collection of rare spirits, books, Prohibition-era literature
and music, vintage cocktail shakers, glassware, tools, gadgets and all manner
of cocktail memorabilia and photographs from the outstanding collections
of our founders and patrons. Larger-than-life reproductions enliven the
presentation and beckon visitors into the subject.
The museum also features multimedia presentations that bring cocktail
history to life with film clips, interactive displays, sounds, and songs.
Research Projects and Publications
Specifics of the cocktail's rich history and lore are being explored
in depth on an ongoing basis by the museum's founders, guest curators, outside
researchers, writers, and historians. The results of this research see publication
on a regular basis in Museum publications such as "Mixologist: The Journal
of The Museum of the American Cocktail," exhibition catalogues, and in original
works written by the world's top cocktail authorities.
A library of rare and out-of-print literature as well as modern titles
on the subjects of cocktails, spirits, and drinking in both paper and digital
form, will be made available for writers and researchers by subscription
on the Museum's website.
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