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A global network of the most passionate and talented bartenders, collectors, historians,
and writers on the subject of drink are in the process of establishing the world's
first Museum devoted to the American Cocktail. It is a huge undertaking that is rapidly
gaining momentum and generating excitement among restaurateurs, chefs, mixologists
and cocktail enthusiasts throughout the world.
"The museum's goal is to establish a self-sustaining, non-profit museum and tourist
attraction that celebrates and preserves a truly rich aspect of our culture: the American
Cocktail," says Dale DeGroff, one of the museum's primary founders as well as the
world's premiere mixologist.
Collections & Exhibitions
The first exhibit, cosponsored by the Museum, was a two day preview event which
debuted in grand style November 21-24, 2004
at the Riviera Hotel in Las Vegas. In
January 2005, The Museum of the American
Cocktail™ moves to its new temporary home on the second floor of the New Orleans Pharmacy
Museum in the heart of the French Quarter. The Museum of the American Cocktail™ will take visitors through the rich
and colorful history of the American Cocktail, its ingredients, inventors, and evolution.
Graphically presented Vintage cocktail shakers, bottles, Prohibition-era literature
and music, tools, and other cocktail memorabilia will be on display in a persuasive
narrative sequence. The artifacts, covering over 200 years of the cocktail experience,
derive from the outstanding
collections of museum founders and other contributing
experts. This amazing exhibit, curated and designed by
Ted "Dr. Cocktail" Haigh, will kick off Carnival season
with a special media event on January 11th, featuring turn-of-the-century cocktails
and presentations, and will then open to the public for an eight month exhibition on January 12th.
 Mixology
Seminars
The Museum will also host a series of informative and entertaining mixology seminars
planned to coincide with popular events like Mardi Gras, St. Paddy's, Jazz Fest, and
Southern Comfort's "Tales of the Cocktail." Included in the line-up of guest mixologists
are: Dale DeGroff, Anistatia Miller & Jared Brown, Audrey Saunders, Tony Abou-Ganim,
Steve Olson, Gary Regan, and other influential bar chefs from around the world.
Research and Publication
In addition, the Museum will offer a library of classic cocktail books, accessible
to professionals, members, journalists, and scholars. A publishing division, headed
by Anistatia Miller and Jared Brown, will bring classic cocktail books back to life
with versions annotated by modern authorities as well as original volumes written
by today's best cocktail writers and historians. The Museum's periodical; Mixologist:
The Journal of the American Cocktail, will serve as a forum for scholarly research
and debate on the origins, history and sociology of spirits, cocktails, and the American
tavern.
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